The global phenomenon of K-pop continues to dominate charts, trend across social media, and captivate fans worldwide. While established acts like BTS and BLACKPINK often take center stage, there’s a wave of emerging and underrated artists reshaping the genre's landscape. Whether you're a long-time fan or just dipping your toes into the K-pop world, here are some rising K-pop artists and groups you need to know.

1. NewJeans

NewJeans debuted in 2022, but they’ve already become one of the hottest names in K-pop. Known for their throwback sound and youthful charm, this girl group delivers a fresh spin on Y2K nostalgia with modern sensibilities. Their tracks like “Attention,” “Hype Boy,” and “OMG” have dominated charts and cemented them as rookies to watch. What sets them apart is their ability to blend experimental yet addictive beats with understated vocals, creating a vibe that feels refreshingly different from flashy pop performance norms.

2. Stray Kids

Stray Kids have solidified themselves as one of the most innovative and self-sufficient groups in the K-pop world. The eight-member boy group, formed under JYP Entertainment, is known for producing their own music through their subunit 3RACHA. With a discography full of hard-hitting beats and empowering lyrics, songs like “God’s Menu” and “Thunderous” showcase their darker, edgier side. Their recent EP MAXIDENT even topped the US Billboard 200, proving they’ve got what it takes to lead the next K-pop generation.

3. LE SSERAFIM

LE SSERAFIM, which debuted in 2022 under HYBE’s Source Music, is quickly gaining a reputation for their sleek and confident image. Their name, an anagram of “I’m Fearless,” perfectly encapsulates the group’s bold approach to music and performance. Tracks like “Antifragile” and “Fearless” carry messages of empowerment and resilience wrapped in irresistible dance beats. Their ability to blend elegance with fierceness makes them a standout among the new wave of girl groups.

4. ATEEZ

ATEEZ (short for A TEEnager Z) has been around since 2018, but they’ve recently started gaining more traction on the global stage. Known for their explosive performances, intricate choreography, and captivating stage presence, ATEEZ captures the hearts of fans wherever they go. Their adventurous concept revolves around themes of treasure hunting and exploration, reflected in their music and storytelling. Hits like “Say My Name” and “Guerrilla” highlight their versatility, and their dedicated fanbase, ATINY, is only growing stronger by the day.

5. IVE

IVE has taken the K-pop world by storm since their debut in late 2021, delivering polished and instantly catchy tracks. Songs like “ELEVEN” and “Love Dive” have earned them numerous awards, and their visuals only amplify their appeal. Their music often captures themes of self-empowerment and confidence, creating anthems that resonate with fans of all ages. IVE is proving they’re here to stay with their distinct style and rising popularity.

6. Treasure

Treasure, formed by YG Entertainment, is a twelve-member boy group known for their uplifting music and relentless energy. Their playful vibe and dynamic tracks like “JIKJIN” have made them a hit with younger audiences. What sets Treasure apart is their ability to seamlessly blend catchy hooks with intense choreography, giving fans plenty to love in both their music and live performances.

7. Wonho

Former MONSTA X member Wonho has been making waves as a solo artist, captivating fans with his blend of sultry R&B and pop tracks. With releases like “Eye on You” and “Open Mind,” he brings a more mature, emotive edge to K-pop. His powerful vocals, combined with his impressive stage presence, make him a force to be reckoned with in the industry.

8. (G)I-DLE

Though (G)I-DLE is well-known in the K-pop scene, their experimental approach to music deserves even more attention. The group, led by rapper and producer Soyeon, consistently pushes boundaries in terms of concept and sound. Their hit “TOMBOY” showcases their feminist message and rock-infused edge, while “Nxde” takes a bold swing at redefining beauty and vulnerability in the industry. Whether it’s through daring visuals or meaningful lyrics, they stand out for their originality and impact.

9. Kep1er

Kep1er debuted in early 2022 through the survival show Girls Planet 999 and has since showcased their potential as a powerhouse rookie group. Known for their bubbly and high-energy tracks, the girls have released catchy hits like “WA DA DA” and “Up!” While they’re still establishing their identity among the competitive girl group scene, their tight performances and charm make them a group to keep on your radar.

10. TXT (TOMORROW X TOGETHER)

TXT may not technically be “underrated,” but they’re still often overshadowed by labelmates BTS. However, they’ve built an incredible discography that blends relatable coming-of-age themes with innovative music styles. Tracks like “Good Boy Gone Bad” and “Sugar Rush Ride” display their versatility, while their connections with fans (MOA) run deep. TXT’s focus on storytelling and visual artistry keeps setting them apart as they inch closer to global superstardom.

Why These Artists Stand Out

K-pop is not just about music—it’s about the whole package of choreography, visuals, storytelling, and connection with fans. Each of these artists offers something unique, whether it’s the nostalgia-laden vibes of NewJeans, the powerful stage presence of Stray Kids, or the bold storytelling of (G)I-DLE. The industry may be saturated, but these acts prove there’s always room for fresh talent and innovation.

If you’re not already obsessed with K-pop, these artists and groups provide the perfect gateway into the genre. They’re redefining what it means to succeed in the competitive world of K-pop and building global legacies in the process. Add them to your playlists and prepare to fall down the rabbit hole—they might just become your next favorites!